The Story Behind Our Name
Naming a brand is weirdly personal. It’s part intuition, part chaos, and maybe a little bit of fate. So, how did Eleventh Hour come to be? Honestly… it kind of found me. It started with a conversation. I was talking to my dad — one of those deep, slightly emotional, "what am I doing with my life" chats. I told him it finally felt like the right time to chase this. I’ve had the entrepreneur bug since I was 12, but something about that moment just clicked. I wanted to...
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