Intentional eyewear for the many versions of you
Hi, we're Eleventh Hour.
And I'm Carli, the girl behind the lens and mama to the muse behind it all, my daughter Mia.
I started this brand after years in the eyewear world, constantly watching the industry shrink women down to one-size-fits-all.
Spoiler: It doesn’t. Not for our bodies, and definitely not for our faces.
So I left my corporate job, followed my gut, and launched Eleventh Hour in my childhood bedroom. A brand built on bold timing, big heart, and a belief that sunglasses should actually fit.
CONTINUE CARLI'S STORY
Every pair of our sunglasses comes in three fits: Slim, Classic, and Oversized.
We’re serious about quality too — the kind you’d expect from a luxury label, but priced for real life.
But above all, it’s about the feeling. When fit, quality, and identity finally come together.
It’s about feeling like yourself. About showing up fully in every role you hold as a mom, a dreamer, a late bloomer, or wherever you are in your story.
Today, Eleventh Hour is worn by women everywhere and carried by retailers like Anthropologie, Gap, Free People, and HSN.
But no matter how far we go, one thing stays the same:
You deserve eyewear that fits.
You deserve to be seen.
And we’re just getting started.
Thanks for being here.
Carli, CEO & Founder
Inclusive fit
Thoughtfully made in three sizes. No slipping, no squeezing, just a fit that feels right.
Accessible Luxury
Premium acetate. Polarized lenses. Crafted with the quality of a luxury label without the luxury price tag.
Purpose-driven
Designing with intention — for you, for the next generation, and for a more inclusive industry.
We don’t chase trends. We create staples — the kind you reach for year after year, because they just work. And fit.
